Guy’s Café

I led the complete rebrand of KCLSU’s Guy’s Campus café, evolving it from The Shed to Guy’s Café to align with Guy’s Bar and connect to the nearby medical student community at Guy’s Hospital.

This top-to-bottom refresh included a new logo, colour palette, typefaces, brand guidelines, and a bold, friendly visual identity to match KCLSU’s ‘warm friend’ tone of voice. From venue signage and uniforms to menus, social media, and promotional materials — every detail was redesigned with a chic, timeless look built for longevity and campus-wide appeal.